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Barbie Merchandise

Experience the height of fashion with Zavvi US’s wide range of Barbie merchandise. We have tons of officially licensed products for you to purchase: Barbie dolls, accessories, and homeware — among others.

Are you looking for a present for a friend or family member? Don’t worry — these are the best gifts available online, capturing your favorite character(s) from the product line. For fans of the franchise, this is the perfect way to turn your home into a doll playhouse.

A Barbie World

Created in 1959 by Ruth Handler, Barbie is a fashion doll manufactured by Mattel, an American toy company. Handler came up with the idea when she noticed her daughter assigning adult roles to her dolls. At the time, dolls were designed to represent children. Barbie dolls, on the other hand, took on a more adult form.

The first Barbie doll wore a black-and-white zebra-striped swimsuit, the signature topknot ponytail, and was available as either a blonde or brunette. Mattel marketed the doll as a "Teenage Fashion Model.” Due to its uniqueness, the toy quickly became a huge success, selling nearly 400,000 in the first year of production.

Since its debut, Barbie has been a leader in the market. Handler wanted to show little girls that they could be anything they wanted to be, capitalising on a gap in the market. Despite being the subject of numerous controversies and lawsuits, Barbie remains one of the most popular doll brands to this day and is recognised on a global scale.

Show Off Your Favorite Doll

Transform your home into a dollhouse with our Barbie merchandise. As well as a number of toys, you can also watch your favorite dolls brought to life on the screen with various films, including Barbie: The Pearl Princess (2014), Barbie: Princess Charm School (2011), Barbie: A Fairy Secret (2011), Barbie & The Diamond Castle (2008), Barbie Of Swan Lake (2003), and many more.

The doll has even took on a supporting role in the popular film franchise Toy Story, appearing as Barbara Millicent Roberts (better known as Barbie).

What are you waiting for? Dive into our huge selection of Barbie merchandise, and treat yourself to the most fashionable doll on the market.