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Loki Merchandise

Embark on a journey into mystery with Zavvi US’s wide range of Loki merchandise. Inspired by the fan-favorite God Of Mischief, our officially licensed products include a whole host of  statues and figures, replicas, clothing, accessories, and more.

The God Of Mischief

Based on a deity found in Norse mythology, the Marvel Universe’s depiction of Loki was envisioned by Stan Lee (writer), Jack Kirby (scripter), and Larry Lieber (penciller). He made his comic-book debut on the pages of Venus #6 (1949), but he didn’t become the character that we know today until Journey Into Mystery #85 (1962), which drew heavily from the world of Thor.

In the comics, the God Of Mischief was born to Laufey, the king of the Frost Giants. After his biological father was defeated in combat by King Odin, the ruler of Asgard adopted him, choosing to raise him alongside his son, Thor. Despite being embraced into a new culture, Loki always felt inferior to his brother, his skills in sorcery unrecognized by the battle-loving Asgardians. He would often concoct sinister schemes to satisfy his desire for power and respect, performing tricks on Thor and attempting to usurp the throne. Over time, his attention shifted to Earth, where he encountered the Avengers, a group of mighty superheroes.

Outside of the comics, Loki has appeared in the Marvel Cinematic Universe (MCU), played by actor Tom Hiddleston. He made his on-screen debut in Thor (2011); however, he has since appeared in multiple movies: The Avengers (2012), Thor: The Dark World (2013), Thor: Ragnarok (2017), Avengers: Infinity War (2018), and Avengers: Endgame (2019) — among others. Spinning off from his big-screen exploits, the character has starred in a self-titled series, which was originally streamed on Disney+ in 2021. This show focuses on a so-called “variant” of the God Of Mischief who finds himself attempting to repair the Sacred Timeline.

Your Saviour Is Here

Cross the Rainbow Bridge, and discover the finest treasures on Asgard. We have tons of Loki merchandise to discover, comprising high-quality collectibles and clothing fit for a king.